受彩色瀝青瓦原材料價(jià)格上漲、市場(chǎng)低迷、消費(fèi)者觀念的轉(zhuǎn)變等諸多因素的影響，目前彩色瀝青瓦廠家的發(fā)展不甚理想，再加上企業(yè)數(shù)量不斷增多，產(chǎn)品同質(zhì)化嚴(yán)重，彩色瀝青瓦廠家將面臨一場(chǎng)大規(guī)模的洗牌，對(duì)于企業(yè)的發(fā)展受阻，彩色瀝青瓦該怎樣才能突破困境呢？

Affected by the asphalt tile raw material prices, the market downturn, consumer attitudes change and other factors, the current development of colored asphalt tile manufacturers is not ideal, coupled with the increasing number of enterprises, product homogeneity, color asphalt tile manufacturers will face a large-scale reshuffle, for the development of enterprises is blocked the color, asphalt tile how to break through the predicament?

打造可持續(xù)化、差異化的瀝青瓦產(chǎn)品

市場(chǎng)上彩色瀝青瓦廠家魚龍混雜，企業(yè)實(shí)力參差不齊，產(chǎn)能過剩、產(chǎn)品抄襲現(xiàn)象嚴(yán)重，這也是加劇瀝青瓦行業(yè)競(jìng)爭(zhēng)的主要因素。再加上原材料成本增加，一些實(shí)力弱小的廠家沒有創(chuàng)新研發(fā)的能力，只能依靠抄襲別的廠家的研發(fā)成果，造成市場(chǎng)上大量“相似”的產(chǎn)品出現(xiàn)，而由于“抄襲”的只是皮毛，加上以次充好的粗制濫造，也是導(dǎo)致產(chǎn)品品質(zhì)差、市場(chǎng)混亂的主要原因。對(duì)此，彩色瀝青瓦廠家要從自身做起，提升自身實(shí)力，建設(shè)專門的設(shè)計(jì)和研發(fā)團(tuán)隊(duì)，而且還要保證產(chǎn)品品質(zhì)，突破產(chǎn)品同質(zhì)化困局。

Create differentiated products

The market of color asphalt tile manufacturers uneven strength of enterprises, dragons and fishes jumbled together, excess production capacity, product plagiarism is serious, which is a major factor in industry competition intensified asphalt tile. Coupled with increased raw material costs, some manufacturers do not have the strength of the weak ability of innovation, can only rely on copying other manufacturers research and development achievements, resulting in a large number of similar products on the market, due to the "plagiarism" is just superficial, and shoddy shoddy, but also the leading cause of the poor quality of products, market confusion. In this regard, the color asphalt tile manufacturers to start from their own, to enhance their strength, the construction of specialized design and R & D team, but also to ensure product quality, breakthrough product homogeneity dilemma.

摸索多元化、進(jìn)取化營(yíng)銷思路

在市場(chǎng)持續(xù)低迷的情況下，不少彩色瀝青瓦廠家開始尋求新的出路。而對(duì)于營(yíng)銷模式的創(chuàng)新的確是不錯(cuò)的方法。對(duì)于傳統(tǒng)的彩色瀝青瓦廠家的營(yíng)銷來說，也要跟上時(shí)代的發(fā)展趨勢(shì)，借助互聯(lián)網(wǎng)營(yíng)銷的東風(fēng)。

Create differentiated marketing

In the market downturn, a lot of color asphalt tile manufacturers began to seek a new way out. And for the marketing model of innovation is indeed a good way. For the traditional color asphalt tile manufacturers of marketing, but also to keep up with the development trend of the times, with the help of the Internet marketing.

現(xiàn)代消費(fèi)者受互聯(lián)網(wǎng)等影響，眼界也越來越開闊，已經(jīng)不再滿足于過去那種傳統(tǒng)的紙媒宣傳。更多的是現(xiàn)代的互聯(lián)網(wǎng)社交網(wǎng)絡(luò)或者一些自媒體網(wǎng)絡(luò)平臺(tái)o比如在徽信朋友圈、QQ、微博等新型社交平臺(tái)上做營(yíng)銷宣傳，效果也非常顯著。

Modern consumers are affected by the impact of Internet, more and more open horizons, are no longer satisfied with the past that traditional media publicity

Pass. More modern Internet social networking or some of the media network platform o for example, in the emblem of the letter circle of friends, QQ, micro-blog and other new social networking platform to do marketing campaigns, the effect is very significant.

時(shí)代在變，彩色瀝青瓦廠家的思維也要不斷變化，以適應(yīng)和滿足市場(chǎng)消費(fèi)者的需求轉(zhuǎn)變。打造差異化競(jìng)爭(zhēng)，保證優(yōu)質(zhì)的產(chǎn)品和完善的售后服務(wù)，誡信經(jīng)營(yíng)，才能夠真正的做到突破。

In the era of change, the thinking of the color asphalt tile manufacturers have to change, to adapt to and meet the needs of the market to change the consumer. To create competitive differentiation, ensure the high quality products and perfect customer service service, faithful business, can really do a breakthrough.

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