經過多年不斷發(fā)展，杭州瀝青瓦廠家數(shù)量不斷增加，但是，澤皓建材卻發(fā)現(xiàn)，企業(yè)數(shù)量雖多但是依舊擺脫不了產品單一、個性不足、同質化嚴重的現(xiàn)象。消費者對個性化需求越來越多，瀝青瓦廠家只有不斷加強產品創(chuàng)新，以個性化產品吸引消費者，才能夠不被競爭激烈的市場所淘汰。

After years of development, the number of Hangzhou asphalt tile manufacturers continue to increase, however, Ze Hao building materials are found, the number of enterprises are many but still could not get rid of the single product, lack of personality, serious homogenization phenomenon. More and more consumer demand for personalized, asphalt tile manufacturers only continue to strengthen product innovation, to attract consumers to personalized products, can not be eliminated by the fierce competition in the market.

瀝青瓦市場競爭意識需轉變

“低價競爭”是過去屢試不爽的市場競爭手段。對于傳統(tǒng)銷售的杭州瀝青瓦廠家來說，過去以低價吸引消費者本無可厚非，但是隨著市場發(fā)展，消費者屋面系統(tǒng)家裝享受意識的提高，價格已經不再是消費者唯一看重的因素。但是，目前，不少瀝青瓦廠家的競爭意識還沒有改變過來，依然是處于“低價競爭”這種老舊的競爭思維階段。

Asphalt tile market competition consciousness need to change

Price competition is the market competition means tested in the past. The Hangzhou asphalt tile traditional sales manufacturers, low prices to attract consumers to the past, but with the development of the market, no ground for blame, consumers enjoy home roof system awareness, the price is no longer the only consumer value factors. However, at present, many tiles manufacturers competitive Lek has not changed, is still at the stage of the competition of low price competition in this old thinking ".

瀝青瓦產品缺乏亮點，設計創(chuàng)新一直跟不上市場的節(jié)奏

數(shù)據(jù)顯示，中高端產品市場，近年來所占比例不斷上升。與之前廠家之間產品差異化不大形成明顯對比，產品開始在顏色、原材料用料，產品設計上開始突破，各自走各家產品的專長之路，這些有遠見的杭州瀝青瓦廠家，已經開始通過科技化與人性化升級產品創(chuàng)新設計，滿足消費者對高端產品的需求，并且取得了不錯的效果。

Lack of bright spot of asphalt tile products, design innovation has been to keep up with the rhythm of the market

Data show that the high-end product market in recent years, the proportion of rising. And before the product is not the difference between manufacturers contrast, products in color, raw materials materials, began to break through the product design, the product went their expertise on the road, these visionary Hangzhou asphalt tile manufacturers have started upgrading product design innovation through science and technology and humanity, to meet consumer demand for high-end products, and achieved good results.

瀝青瓦積極打破同質化，尋求各自產品特點成為未來市場增長點

在產品同質化越來越嚴重的當今市場，消費者對干篇一律的產品已經審美疲勞，而積極創(chuàng)新的杭州瀝青瓦廠家，以創(chuàng)新的產品設計來吸引消費者關注，打破瀝青瓦產品的同質化，有利于市場的多向發(fā)展，產品可以相互借鑒并不斷把產品推向給為優(yōu)秀的方向，這是有利于消費者產品享受體驗，也利于市場良性發(fā)展的同利之事。

Asphalt tile actively break the homogeneity, to seek the characteristics of their products into the future market growth point

In the homogenization of products becomes more and more serious in today's market, consumers of all dry products have been fatigued, Hangzhou manufacturers asphalt tile and positive innovation, with innovative products designed to attract consumer attention, breaking asphalt tile product homogeneity, the market is conducive to the development of products to, can learn from each other and continue to as a good product to give directions, which is conducive to the consumer product experience, but also conducive to the healthy development of the market with the benefit.

面對杭州瀝青瓦廠家數(shù)量的不斷增多，對于市場競爭的激烈程度也是愈演愈烈。而大力發(fā)展設計創(chuàng)新，重視原創(chuàng)能力、產品品質和服務，才能在混亂的市場競爭下，便自己的品牌得到長遠的發(fā)展。

Faced with the increasing number of asphalt tile factory in Hangzhou, the degree of competition in the market is also growing. And vigorously develop the design innovation, attention to originality, product quality and service, in order to compete in the chaos of the market, they will be the long-term development of their own brands.

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